Jessica Banta to Head Social Media Communication

Old school marketing? Who needs it when you have people who like to talk with and build relationships with customers.

Jessica Banta

The always upbeat and savvy Jessica Banta, in her new role as assistant customer service manager, will be in charge of our Facebook and Twitter accounts. She'll be doing some blogging as well.

She replaces former well-liked staffer Anessa Arehart who has moved on to pursue other endeavors.

This morning, Jessica organized our very first "social media think tank". Participants included staff who are officials, Paul (product manager), Ebony (customer service), Jim (president/ceo) and Jessica. In the meeting, we discussed news of the day in the umpire and referee profession, contest and giveaway ideas, potential Facebook and blog posts, product plans and more.

The think tank will likely turn into an oft-weekly meeting as we attempt to keep posts relevant and of value to our followers.

Where to find us on social media:

• Company Facebook Page
  The most popular Officiating Sporting Goods Facebook page around with over 5,000 likes and counting. Communicate directly with multiple staff and other officials on topics in your profession and also share your opinion on things from handling coaches to designing products.
  
  
• Company Twitter Account @umpattirecom
  Company and product focused posts.
  
  
• Jim's Twitter Account @officialjimkirk
  No one talks more about the world of officiating on Twitter these days than Jim. He shares his insights and tips on officiating topics, often tweets while at sporting events and passes along interesting umpire and referee news stories and tweets from others. A great place also to ask him a direct question.
  
  
• The Ump-Attire.com Blogs
  With over 20 posts per month and 25,000 reads each month, these blogs have become highly popular. Learn about the company, the staff and what is happening at the Officially-Unofficial blog.
  
  Discover tips and good calls in your industry with the recent addition of the Good Calls Blogs in Baseball, Basketball and Football. Help us promote your profession by sharing these blogs with others.

If you have any ideas to enhance your experience through our social media presence, please let us know.