Wednesday, March 23, 2011

College Umpires a Good Call in Shoot for Marketing Campaign

If you've purchased anything from Ump-Attire.com in 2011, you might have noticed a little something extra in your package. We've had a lot of fun working on our Bad Call / Good Call collector's card campaign, which playfully points out an umpire making some "bad calls" with his gear and uniform choices, in contrast to umpires making "good calls" by sporting some of our featured umpire products for 2011. We could not have pulled off this campaign without the help of some local umpires who graciously volunteered to model for us during a recent photo shoot.

Cedric Coleman and Todd Teague
With photographer Ray Turner manning the camera, NCAA umpires Manny Gonzalez, Cedric Coleman, Scott Kennedy and Roger Fulks (alongside our volunteer catcher Todd Teague)  showed off their mechanics in Wilson and Champro gear, and our Ump-Attire Ultimate shirts. They joined the ranks of umpires Brandon Cooper and John Bennett, who have also been featured in the campaign.

Meanwhile, NCAA umpire Nathan Huber has been a great sport playing our "bad call" umpire, making one uniform faux pas after another.

Nathan Huber, showing how not to wear shin guards.

From left: Manny Gonzalez, Roger Fulks, Cedric Coleman, Nathan Huber; kneeling, Scott Kennedy.
 The Bad Call / Good Call cards are a limited edition set of 6; look for yours in your next package from Ump-Attire.com!

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