"Everything is online" would be our standard reply.
So the thought has been we would save on paper and not spend a gazillion dollars on shipping catalogs to each of you. But we have had a change of heart, especially now that we have a full-time creative director who can put one together in the amount of time it takes to call a doubleheader.
But in our sometimes quirky way of doing things, we decided to go baseball/softball only, go ultra-light on the descriptions and showcase certain products, not every single brush, indicator and piece of protective gear.
The condensed catalog dedicates its 20 pages to many of our customer choice, made in the US, exclusive and new items - you know, the important stuff - and not the same ol' same ol' you see year after year. Besides, if you want to to see every single item or want to read more, then you can go online.
Therefore, our rehearsed phrase still rings true. "EVERYTHING IS online".
In print production at the moment and ready mid next-week, you can get a sneak peek by viewing the PDF at www.ump-attire.com/catalog or if you want a quantity to share at your association meeting, please message sherry@ump-attire.com with your address and quantity desired.
And let us know what you think.
1 comments:
I, of course, want a catalog when they are ready,
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