Top 5 What's Hot for Football Officials in 2010

I'm excited to see that our football sales are up this year. After reviewing your collective recent purchases, this is our current Top 5 "What's Hot" List for Football Officials in 2010:

1. Smitty NFL Style Foul Weather Black Football Pants
   With NFHS giving the go ahead on these pants that allow you to layer up more in cold weather, it comes as no surprise to their popularity. The pants are moving so fast, we have had to place 3 additional orders to date beyond or estimated booking and it's only mid-August.
   
   
2. Short Sleeve Dri-Gear Referee Shirt
   Changing manufacturers from last year has enabled us to drop the price of this comfortable, value-priced wicking referee shirt even more, and it has quickly become the best selling referee shirt this season.
   
   
3. 3N2 Officials Field Shoes
   We are pleased to offer a lower cost alternative field shoe that is also made of good quality. With the sales numbers in our first year having these, it appears you like them as well.
   
   
4. Richardson Performance Officals Cap
   This, in my opinion is our best officials' cap. Made of performance fabric, it wicks away moisture, is breathable and even repels water - making it, I think, the best all around choice for any time of year.
   
   
5. Nylon Chain Clip with Plastic Yard Marker Slide
   Each year, and especially this one, we sell more and more of these compared to the older hard plastic dial type clips.
   

Note that there are several other items with honorable mentions including Write-in-the-Rain Information Cards, Reebok RQuag Field Shoes and Skinny Throw Down Bags.

What's Hot Criteria: 80% sales increase or more compared to last July and August or new products that are selling at top or close to it in their categories.