I'm a big believer that if you are going to do something, you should do it well.
We do baseball well, I think. We stay abreast of trends, even influenced a few of late. Our service staff has a great amount of product knowledge and passion in baseball. I played through college and umpired after for a while. We always have more new products in baseball each year than our competitors. All good.
But soccer? Nope, not been strong there, not at all really, when compared to our other sports, especially to the baseball standard we have set. It's true we have made money on the sport where what is worn, at least in shirt colors and patterns, changes quite a bit and without much notice due to our little influence there.
Sure, we could try harder and still continue to be profitable with soccer, but not enough to justify any focus and time it could take away from our other sports where our strong growth continues. So, we have decided to discontinue our soccer referee apparel, just 4 years after adding it.
This "to do soccer or not to do soccer" has been on my mind for over a year, and we have already quietly cleared most of our items. Some remain here.
We wanted to take this opportunity to thank our soccer customers and vendors. We hope those of you who officiate other sports will stick around for them, all of which we will continue to bring to you for years to come.
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