Wednesday, December 5, 2007

Surveys: New Survey and Peak at Past Results

We just closed our 2nd survey of the year and launched a new one. Thanks to all who provided their feedback previously.

NEW SURVEY
We're very excited about our new 10 question survey because we're really looking for more answers on how you think we and our website stacks up against the competition. So we're asking some questions about product selection, product info, image quality and ease of checkout. You can complete the new survey here:

PAST SURVEY RESULTS
Since you took the time to complete previous surveys, I think it's only fair to share some of the results with you without giving away too much double-top secret industry intelligence.

When asked the question of where referees and umpires have bought in the past year (could check more than 1), you answered:

  • #1 - Honig's - 57%
  • #2 - Ump-Attire.com - 49%
  • #3 - Pluspos (now out of business) - 28%
  • #4 - Gerry Davis - 27%
  • #5 - Next closest -11%
We asked how the quality of our protective gear stacks up to competitor offerings. You answered:
  • 51% better than competition
  • 47% same as
  • 2% worse
We asked how the quality of our apparel stacks up. You answered:
  • 47% better than competition
  • 50% same as
  • 3% less
To hear those responses in quality, see ourselves so close to a well-respected Honig's and a decent amount ahead of the others shows that our hard work is paying off.

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